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Eliane Alhadeff - Professional Bio

Eliane Alhadeff, owner at FUTURE-MAKING SERIOUS GAMES, is acknowledged worldwide as a thought-leader in the fast-growing Serious Game Market. Author of the SERIOUS GAME MARKETSERIOUS GAMES EXPERTS FUTURE-MAKING SERIOUS GAMES blogs, and guest author @ FUTURELAB’S MARKETING & STRATEGY INNOVATION blog in the UK, her last fifteen years modeling of the Serious Games space has illuminated the path forward and provided much-needed valuable  insights for organizations introducing Serious Games & Simulations to make a company's value proposition more compelling. 

Recognized as having an abundance of knowledge and a firm understanding of how games are being utilized for education & contextual learning, consumer engagement & customer retention, Alhadeff has become an Industry evaluator for the
 SERIOUS GAMES SHOWCASE & CHALLENGE (SGS&C) that occurs at each year's I/ITSEC (Interservice/Industry Training & Simulation Conference) in the U.S. - the world's largest modeling & simulation event. The SGS&C incorporates evaluation teams from Industry, Academia and Government. 

Alhadeff is also a judge for the INTERNATIONAL SERIOUS PLAY AWARDS, a competition that gathers top-tier academic, business and government leaders at the forefront of serious game development. Winners are announced annually as part of SGA - Serious Games Association’s U.S. conference. In 2015, Alhadeff joined the SGA ADVISORY BOARD to support the global serious games community with educational conferences, research and special interest groups.

Eliane Alhadeff earned an Executive MBA degree from COPPEAD founders  and a Bachelor’s degree in Architecture + Urbanism (BArch) from Rio de Janeiro Federal University. She is passionate about exploring how entertainment and games can be used for building a better future. Her personal credo: If you want to change the future, play it first!

Specialties: Serious Games Modeling & Evaluation - Serious Games Value Metrics - Serious Games Ambassador

Kent Gritton  - Director, Joint Training Integration and Evaluation Center, Orlando, Florida Area, US.  JTIEC is the entity to foster training and M&S collaboration, or “jointness”, for US Joint commands and Other Government Agencies.
“Eliane Alhadeff is a games blogger who has been critical in helping the Serious Games Showcase & Challenge (SGS&C) gain ground – both in the States and overseas. I first met Eliane at a medical Serious Gaming conference and we quickly developed a rapport. I invited her to be one of our SGS&C evaluators (something she attacks with zeal – always going above and beyond to evaluate more games than required), and when she saw the quality games that were coming through the Challenge, she was very interested in helping us to continue to get the word out and advocate for what we were doing. Eliane’s broad understanding of not only Serious Games, but also the international gaming market, proved to be a great help for the IPT during our search for leads to partner the Challenge with international venues. Eliane continues to be one of our most dedicated volunteers; merging her passion and vision for the future of Serious Games with others on our SGS&C IPT has resulted in real advances to the Challenge and thus to the genre of Serious Games. Way to go Eliane, BZ!”

David Wortley - Former Serious Games Institute Director, Coventry, UK
“Eliane Alhadeff is THE global guru for serious games. Her blogspot is the bible for games based learning and the place I always look to for examples of best practice in all the various application areas immersive technologies can be applied. Eliane has touched the lives of many thousands of people through her work and is one of those individuals who can genuinely claim to have made the world a better place through their work. Although I have never met Eliane, she is an enormous presence in my work.”

Clark Aldrich - American author and practitioner in the field of educational simulations and serious games for education and professional skills. His published research, beginning in 1999, outlined the failure of formal education approaches to teach leadership, innovation, and other strategic skills, and then advocated interactive experiences borrowing techniques from current computer games as media to fill these gaps. 

“I turn often to Eliane's work to keep me up to date. 
The best news source for Serious Games activity ever!!”

Helen Routledge – Totem Learning Limited CEO
I've been following Eliane's work for many years now. Her expertise in the area of serious games is phenomenal and her blog is always a great resource for serious games news. Although I have never met Eliane face to face our communications have always been fun and engaging, she is a pleasure to work with.”

March 2006 - Present (15 years 1 months)
Serious Games Modeling & Evaluation, Serious Games Value Metrics, Serious Games Ambassador

Evaluation Panel Member
August 2008 - Present (11 years 4 months)
Serious Games Showcase & Challenge (SGS&C) Part-Time

Jury Member International Serious Play Awards
April 2014 - Present (7 years)
Serious Play Conference Part-Time

Executive Partner at E-Guru
August 2010 - December 2015 (5 years 5 months)
Established in 2001 in Brazil to provide learning solutions for large corporations, e-Guru has been developing corporate solutions that make use of game-based approach and technology.

e-Guru employs Serious Games as a means to ensure content retention by simulating everyday work situations. The methodology developed and adopted by e-Guru can be applied to Sales Force Training, Induction Programs, Business Games, Coaching and Feedback, Company Policies, Recruitment Games and Competency Diagnosis, Product Presentation and more recently Consumer Engagement & Customer Retention.

Going Global Businesses at Shell Oil Company
August 1999 - February 2006 (6 years 7 months)
Created a ground breaking, collaborative, platform for Strategic Sourcing worldwide
Implemented proof of concept in Brazil, UK, Germany
Rolled-out in 45 countries in Latin America
Acknowledged as a Global Benchmark by Oil Industry Associations, Cap Gemini and A.T.Kearney

Global Office Architect at Shell Oil Company
January 1996 - July 1999 (3 years 7 months)
Office Of The Future Thinking & Modeling + Real Estate Divestment

Honors and Awards

Silver Medal - São Paulo, “State Governor” Award
São Paulo's International Architecture Biennial - IAB SP


Going Global Businesses
Shell Oil Company

International Negotiation Skills

LEAP - Leadership and Performance Program


New Ways of Working
January 1996 to July 1999
Members:Eliane Alhadeff
"New Ways of Working", in the context of Global Office modeling, was a major Shell Project bringing together people, processes and technology to create one global platform for virtual teamwork worldwide.

Networked Team:

"Office Of The Future" Research Project: Cornell University - College of Human Ecology

"SpaceTime" Office Proof of Concept: Accenture US and European Hub

SpaceTime" Environment Modeling: Chadwick International Management Architects - established the spatial demand of major organizations and promoted a non-territorial office environment

Guest Author at Futurelab-UK
Futurelab - Marketing & Strategy Innovation
Authors: Eliane Alhadeff

Futurelab team is composed by Associates, Alliances and Blog Contributors. Eliane Alhadeff is a contributor to Futurelab's Marketing & Strategy Innovation Blog.


Serious Games Association
Advisory Board Member
March 2015 to Present

Serious Games Society

March 2014 to Present

Volunteer Experience

"JA Be Entrepreneurial" Program Mentor at High-Schools at Junior Achievement Rio de Janeiro - 2004
JA Be Entrepreneurial, a high school program, focuses on challenging students, through interactive classroom activities, to start their own entrepreneurial venture while still in high school. One of ten JA programs designed with the specific needs of upper grade students in mind, JA Be Entrepreneurial provides useful, practical content to assist students to transition into becoming productive, contributing members of society.


PDG - COPPEAD Founders
Executive MBA, Business & Finance Administration
EMBA Class Orator

Federal University of Rio de Janeiro
Bachelor's Degree, Architecture & Urban Planning


Serious Gaming, Game-based Learning, Futuring, Blogging, Social Networking, New Technologies

Social Networks Presence