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Showing posts from June, 2010

Cannes Lions: Serious Games Blending Monopoly & Google Maps Wins Gold

Via: Webcore Games -57th Cannes Lions International Advertising Festival, 20-26 June 2010, Cannes, France.

The International Advertising Festival - Cannes Lions - is the world's biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival.

Winning companies receive the highly coveted Lion trophy, honoring the most creative film, film craft, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the net…

Serious Games Draw Passersby Into A Branded World

Sapient Nitro Experience the ice cream van for the digital age; share your smile and choose a delicious Wall’s ice cream – for free!
Via:Mashable- Augmented Reality Ice Cream Machine Trades Smiles for Desserts

Customer experience company Sapient Nitro and ice cream makers Unilever have teamed up to train us all to smile for our just desserts — they’ve developed what they’re calling the world’s first smile-activated vending machine.

Sapient Nitro tested out the machine at the Cannes Lions International Advertising Festival last week. The machine uses augmented reality to draw passersby into a branded world — i.e. when one looks at the screen at the front of the machine, one’s face is outfitted with mustaches and other kinds of tomfoolery.

After it prompts you to smile, the dessert-vending device measures the wideness of your grin using facial recognition technology, snaps a pic, and, with your permission, uploads that snap to Facebook.  Next, you choose the free treat of your choice via the…

Serious Games For Neurocentric Health: 31% Annual Growth

Via: SharpBrainsNew Report Finds A Brain Health Revolution in the Making, Driven by Digital Technology and Neuroplasticity Research

According to a 207-page market report released today by SharpBrains and prepared in collaboration with 24 leading scientists and 10 innovative organizations, revenues for digital technologies to assess, enhance and treat cognition, or digital brain health and fitness tools, grew 35% in 2009.

The report estimates that the size of the worldwide digital brain health and fitness market in 2009 was $295M — 35% growth since 2008, representing an annualized growth rate of 31% since 2005.

Healthy aging is the main value proposition today, but the report identifies lifelong drivers fueling a general desire to enhance mental wellness and performance: academic performance, sports performance, workplace productivity, driving safety, quality of life among older adults and clinical populations.

The report includes a detailed trend analysis of four main market segments…

Serious Games, Science Communication And One Utopian Vision

Via: The Scholarly Kitchen - Serious Games, Science Communication, and Alix Vance`s One Utopian Vision
Posted by Alix Vance under Education, Experimentation, Research, Technology, World of Tomorrow
Architrave Consulting is an LLC founded by its principal consultant, Alix Vance. Alix is an information-industry veteran who has served as President of Paratext, a research database company, and as Executive Director in charge of the Reference Information Group at CQ Press, a division of SAGE. She has also previously led business development for EbookLibrary, a subsidiary of, in North America, and has provided vendor services to publishing societies and associations.
Alix is a member of the Board of Directors of The Society for Scholarly Publishing (SSP), serves on the Editorial Board of Learned Publishing, an ALPSP-SSP journal, and is a featured blogger on The Scholarly Kitchen.
Alix has earned a Master’s degree in Clinical Social Work (M.S.W.) from Catholic University. She is also…

Caspian Learning’s Serious Games Challenge Winners Announced

A Planet in Peril: Plagiarism was voted as the winning entry


London, UK, 10th June 2010


Entries from all around the world were submitted to Caspian Learning’s Serious Games Challenge and yesterday they could finally announce the winners.

The company behind the award-winning 3D authoring tool, Thinking Worlds, yesterday announced the winners of its Serious Games Challenge.

Caspian Learning, the UK-based performance simulation and Serious Games experts, launched the
challenge at the recent Game Based Learning conference in London and opened it up to all users of its Thinking Worlds technology.

The company challenged both novice and expert users alike to create the most innovative Serious Game in just 30 days. The entries were whittled down to two finalists whose games were selected based on how well the entrant used Thinking Worlds innovatively to create a game with a good storyline and good use of learning interactions within it.

Lee Rushworth, Marketing Executive for C…