Game of Sales by EI Games: emotionally intelligent selling
Game of Sales is a web-based pitch simulation from EI Games LLC that trains emotionally intelligent selling for corporate learners and university students. It was a 2017 finalist for Best Business-Developed Game, and the company's current games page no longer lists it.
Updated
What Game of Sales is
Game of Sales is a selling and presentation game from EI Games LLC. It draws on the business development career of company co-founder Kevin Allen and on his book The Hidden Agenda: A Proven Way to Win Business and Create a Following. The game was a finalist for Best Business-Developed Game at the 2017 Serious Games Showcase & Challenge.
The player starts as the newly appointed Director of Sales at a consulting firm called Planet Jockey Inc. The assignment is to beat the firm's five biggest competitors and win a global account from Gotham Industries. Four levels lead up to a final pitch, and the field narrows to two companies by the day of the presentation.
The scenarios come from the founder's own experience and from interviews with global chief executives and other executives held while the game was made.
What it trains and who it is for
The stated aim is emotionally intelligent selling: connecting with an audience, understanding personality profiles, preparing a presentation and closing a deal. The game also names four characteristics it wants to raise in players: Inspired Communication, Permission to Experiment, Customer-Centricity and Generosity of Spirit. At each decision the player picks the approach that fits emotionally intelligent practice.
Instructors and administrators get a portal with performance data for every player, including areas of strength, and that data can feed into other learning platforms. The game runs on the web and targets corporate learners and university students.
What is true today
EI Games still operates a website. In November 2026, eigames.com forwarded to www.eigames.com, which shows a page titled EQ & Leadership Games for College Classrooms.
The company's games page lists seven offerings for college courses: an EQ Leadership Game, a Business Ethics Game, Project Management, an Entrepreneurship Game, Communication Skills, Organizational Assessment and Student Success. Game of Sales is not among them. The name appears only on the awards page, as a link to coverage, next to the Planet Jockey Leadership Game. That page counts seven recognitions from the International Serious Play Awards, starting in 2014.
Whether Game of Sales can still be played could not be confirmed from the official pages. The site offers a demo request form for its current titles.
Questions about Game of Sales
What is Game of Sales?
Game of Sales is a web-based sales pitch simulation by EI Games LLC. The player, a newly appointed Director of Sales, works through four levels to win a global account.
Can Game of Sales be played today?
That could not be confirmed. EI Games' website was online in November 2026, but its games page does not list Game of Sales, and the demo request form is the only route the site offers.
Who made Game of Sales?
EI Games LLC made it. The company builds online business training games on emotional intelligence for leadership and management, and Kevin Allen is its co-founder and content creator.