Deloitte Center for Immersive
Learning is this year’s finalist in the Best Business Developed Serious Game
category of the Serious Games Showcase & Challenge with Sales Command.
Sales Command is a turn-based
strategy game for the dissemination of a new approach to selling to clients
across the globe. Aimed at sales force in the wake of a major process change,
it has been deployed to acclimate employees to the new process rollout.
The Serious Game works as a single platform for sales representatives
to experience the benefits of a streamlined business process: how they can compete
on a global basis, close deals much more quickly and collaboratively, thus expanding
their company’s market reach and providing potential for increased sales and
business growth.
Sales Command central
idea of a 100% parameterized sales business process responds to a number of challenges
major companies face today when designing their global market offerings.
By incentivizing
players to use the new approach in the game, Sales Command also works as
a unique vehicle to disseminate massive change in a core business process that
impacts a significant number of stakeholders.
In the game, players assume the role of a sales force rep and are
given the challenge of closing as many deals as possible while implementing the
tools and strategies of the new sales process, e.g. staying within the guidelines of
process triggers, reduces the
need for internal approvals and the
time to close deals. Players
weigh their decisions and spend limited action points to complete tasks. Once a
player runs out of actions their turn is complete. The game is over at the end of ten turns and
the player’s final score is aggregated from performance in customer
satisfaction, gross bookings, new customers and number of global deals made.
