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PreK-12 Non-Hardware ED TECH Report – Market Size & Opportunity For Serious Games Penetration

The Education Technology Industry Network (ETIN) of the Software & Information Industry Association (SIIA) released last week its “2014 U.S. Education Technology Industry Market: PreK-12 Report”.

Market Sizing—Main Findings Extracts

Based on survey data, related research, and statistical extrapolations, the report values the U.S. institutional market for PreK-12 education software and digital content/resources at $8.38 billion. This represents an increase of 5.1% from last year’s estimate of $7.97 billion, and 11.7% over the four years of the survey.

The authors also extrapolated the data for the three major market segments of digital revenues: Instructional Content, Instructional Support, and Enterprise Management Systems. Instructional Content is the largest market segment, sizing the market opportunity for educational Serious Games penetration.

Data in the report was collected directly from 144 service providers and publishers to show a supply-side view of the market not available through traditional customer data collection techniques. This report contains longitudinal data from the three years of the study and shows key trends within the industry.

Revenues from Online Courses grew 320 percent with several significant companies reporting revenues in this category for the first time. Testing and Assessment ($2.5B) was the largest single category of any market segment.

“The rapid growth of the testing and assessment market will slow, but remain an important area of investment in school districts and states. Digital assessments and interest in personalized learning contribute to this growing market,” said CS4Ed president John Richards, Ph.D., the principal author of the report.

To access the Executive Summary of the report click here.

About SIIA

The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.