Noah
Falstein, Chief Game Designer, Google; Trip Hawkins, Founder, Electronic Arts; and
Peter Marx, Chief Innovation Technology Officer, City of Los Angeles, will
deliver keynote speeches at the fourth annual Serious Play Conference (SPC)
taking place Tuesday - Thursday, July 22 - 24, 2014 at USC in Los Angeles.
Falstein
will talk about how new technologies will soon revolutionize development of new
games for training, health and education. A professional game developer since
1980, Falstein was an early hire at LucasArts, 3DO, and DreamWorks
Interactive. He freelanced for 17 years
on entertainment and serious games before joining Google in 2013.
Hawkins
will discuss how to architect and develop an effective educational game as well
as integrating assessment tools. Hawkins
is now the CEO of If You Can, and has launched an educational adventure game
that provides social and emotional learning (SEL).
Marx’s appointment as Chief Innovation Technology
Officer for Los Angeles was a precedent-setting move on the part of the
city. Mayor Eric Garcetti has challenged
him to create an urban environment where technology in serious games and
applications dramatically changes the way people learn and live.
Serious
Play Conference is a leadership gathering where senior game designers and
stakeholders share their experiences developing Serious Games in the corporate,
military, education, museum, and games for good sectors in an effort to push
the performance of game-based learning.