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4th Annual Serious Play Conference @ USC Announcement

Serious Games main gathering examines value of games for Engagement, Learning and Retention

The fourth annual Serious Play Conference will be held at the USC School of Cinematic Arts in Los Angeles Tuesday – Thursday, July 22 – 24, 2014.

Here is the official press release:

LOS ANGELES – March 12, 2014 – The Serious Play Conference,  a gathering of game industry luminaries and game-based learning enthusiasts, is moving to University of Southern California (USC)’s School of Cinematic Arts in Los Angeles, July 22-24.

Now in its 4th year, the annual conference brings together school leaders who want to see game-based learning brought into more educational curricula; chief learning officers from the corporate sector; and training directors from nonprofit, healthcare and the military/government -- along with the top games publishers, researchers and developers.  The conference focuses on the use of games as a tool to promote engagement, retention and higher achievement in education, talent development and training programs.

Research has shown games can stimulate cognitive learning, evaluate a manager’s appetite for risk and make many forms of training more successful.

“Game-based learning is demonstrating that the addictive nature of game play, which includes challenges and competition, can be much more engaging as well as be a more effective and economical way to do training in almost any industry,” said Sue Bohle, Executive Director, Serious Games Association.

At the conference, leaders share their thoughts on setting learning objectives, measurement, and effective use of games in the classroom, corporate or organizational environment.

Speaker submissions are now open!

From 2011–2013, the Serious Play Conference was held at DigiPen Institute of Technology in Redmond, Wash.  USC’s Viterbi School of Engineering is co-hosting the 2014 event with the USC School of Cinematic Arts.

More information can be found at

Robert Brown
The Bohle Company for Serious Games Association
(424) 248-0512
robert at