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Gamifying Education: Thorough Serious Play Conference Overview

Gamifying Education provides a thorough overview of Serious Play Conference: Day One.

Here are the highlights for Day One - Tuesday, August 23, 2011:

1.   Serious Games Market Size

The conference purposefully directed the initial focus with a plenary panel session assessing the Serious Games Market Size and potential growth.

Tyson Greer, CEO of Ambient Insight, presented her company’s chief research points.
The US Simulation-based Learning market reached $990.2 million in 2010. The five-year compound annual growth rate (CAGR) is 20.2% and revenues will reach $2.48 billion by 2015. The revenues for Simulation-based Learning will be seven times higher than Game-based Learning by 2015

Mobile versus Non-Mobile Sectors
The market for mobile commercially-sold Educational Serious Games is growing while the market for non-mobile commercially-sold games is flat
However, the market for custom developed Educational Serious Games is growing, both for mobile and non-mobile platforms

Event Presentations can be found as below:

The US Game-based Learning Market: All Roads Lead to Mobile
Presented by: Sam S. Adkins
(2.7MB PDF Document)
August 24, 2011

Chasing the Platform
Presented by: Sam S. Adkins
(583KB PDF Document)
August 24, 2011

Presented by: Tyson Greer
(1.0MB PDF Document)
August 23, 2011

The US Market for Game-based Learning in Healthcare
Presented by: Tyson Greer
(2.8MB PDF Document)
August 23, 2011

1.   A Service Demo - Strategicplay with LEGO Serious Play

2.   Closing Talk - Game Mechanics Used for Learning, delivered by Douglas Whatley founder and CEO of Breakaway, Ltd.

“Whatley defined a spectrum of learning objectives from explicit knowledge to implicit knowledge. Games teaching explicit knowledge are relatively easy to make while games teaching implicit knowledge take longer. Explicit knowledge is incorporated into game content whereas implicit knowledge is built into game mechanics.”

Gamifying Education wraps-up addressing a number of "Serious Games" Projects participating in the Serious Play Awards competition, such as Gamestar Mechanic, Emergency Birth, Fate of the World, Flame-Sim, and RiggleFish among others.