Skip to main content

Serious Games Changing The Way People Apply For A Job

Via: Marriott News Center - My Marriott Hotel™ Opens its Doors on Facebook

Earlier this month, Marriott International launched My Marriott Hotel Serious Game to help generate interest in hospitality careers.

With as many as 50,000 jobs to fill worldwide by the end of the year, Marriott International, Inc. is tapping into the exploding popularity of social media gaming at My Marriott Hotel™ on Facebook, where gamers will first manage a “virtual” hotel restaurant kitchen before moving on to other areas of hotel operations. The game can be played in English, Spanish, French, Arabic and Mandarin.

Developed by employer branding and employee engagement specialist Evviva Brands, the Serious Game uses social media platforms to provide insight into the skills needed to manage hotel operations in one of Marriott’s hotels.

My Marriott Hotel is similar in concept to the highly popular FarmVille and CityVille games, which have grown to a combined 135 million monthly active users.   Gamers can create their own restaurant, where they’ll buy equipment and ingredients on a budget, hire and train employees, and serve guests.  They’ll earn points for happy customers…and lose points for poor service.  Ultimately, they’ll be rewarded when their operation turns a profit. 

“As Marriott expands in growth markets outside the U.S., and as we seek to attract more Millennials – those between the ages 18 and 27 – to our workforce, we must find new ways to interest them in hospitality careers,” says David Rodriguez, Executive Vice President of Global Human Resources, Marriott International.  “This game allows us to showcase the world of opportunities and the growth potential attainable in hospitality careers, especially in cultures where the service industry might be less established or prestigious.”

Worldwide, online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10 percent of time spent online.  Social networking sites such as Facebook, which has more than 500 million active users, now account for more than 25 percent of time spent online.

Marriott Hotel's Facebook Game - DEMO

Facebook is the social media of choice and Marriott is tapping into its power to teach potential employees about the hotel business.