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Serious Games Wanted! Ideation Challenge RFP

Via: NineSigma, Inc. – Connecting Innovation Seekers and Solution Providers

NineSigma, representing a Fortune 500 financial services company (the “Company”), invites ideas for innovative ways to illustrate and reinforce the interrelatedness of physical and financial health, and they are offering up to $10,000 for compelling solutions.

The Company’s goal is to educate consumers, leveraging on interactive approaches that promote physical health by showing how it affects financial gain/loss through healthcare costs, spending, savings, etc. (please find also my prior post Serious Games For Healthcare Design Beyond the Hospital and New York Times article - Disruptive Innovation, Applied to Healthcare).

Many businesses promote wellness and maintenance of health as a way of reducing health costs. But the explicit connection between long term health and wealth is not always made.

The Company seeks to identify and develop ideas that vividly impress upon the average person the strong interrelationship between financial and physical health.

One of the approaches that the Company believes would be useful is "Serious Games".

Responses from companies (small to large), academic researchers, other research organizations, game developers, inventors, consultants, venture capitalists, or entrepreneurs are most welcome. Respondents must submit only non-confidential information.

Ideas supported by early indicators of success (published results, preliminary data) will be more favorably viewed by the Company.

Responses due date is June 17, 2011. Winning ideas will be identified by July 15, 2011.