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PlayGen Journey From Serious Games To Not So Serious Play

Following my prior post Surfing PlayGen Website Is A Serious Game, addressing how PlayGen website improves audience engagement by “scoring” their visits, an early Gamification embryo so-to-speak, PlayGen has just uploaded to SlideShare the presentation Gamification Is Psychology - Our Journey from Serious To Not So Serious Play.

The presentation explains how Playgen expertise in Psychometric Gaming has propelled them to create engaging Social Games and applying Gamification that creates results.

Here is the full presentation - Gamification Is Psychology.