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Serious Games As Collaborative Publishing: Join Alex Steffen's Carbon Zero @ Kickstarter

Join Alex Steffen in an experiment in collaborative publishing!

Alex Steffen is working with the design firm Open to put together a new book project Carbon Zero: A Short Tour of Your City’s Future for release this Earth Day.

They’re funding it through Kickstarter, an innovative community funding platform.

They need $10,000 to do the project. They have 28 days to raise it, and it’s an all-or-nothing proposal — if they don’t raise all the money, no one pays anything. If they do raise the money, they’ll put out a short, accessible, sharply-designed ebook explaining what carbon neutral cities are and how to think about what carbon neutrality might look like where you live.

Will you come join Alex Steffen and back this project today? Pledges can be as little as a dollar, but for $10 or more they have cool, gamified, rewards to share. It only takes a minute to pledge.

About Alex Steffen and Planetary Thinking

“Alex Steffen, a designing optimist, lays out a blueprint for a successful century.” -The New York Times

Alex Steffen is one of the world’s leading voices on sustainability, social innovation and planetary futurism. He is a writer, public speaker and strategic consultant.

Alex was Executive Editor of after he co-founded the organization in 2003 until it closed in 2010.

In those seven years, Alex made Worldchanging one of the world’s leading sustainability-related publications, with an archive of almost 12,000 articles and a large global audience (Worldchanging reached over 8 million unique readers and was rated the second largest sustainability site on the web by Nielsen Online in 2008).

Worldchanging’s solutions-based journalism played an important role in revealing formerly obscure innovations and groundbreaking ideas, thereby pushing forward the sustainability movement and changing the way we think about the planet’s most pressing problems.

The critically-acclaimed site won the Utne Independent Press Award, and was nominated for Webbys (the Oscars of the Net) for Best Blog and Best Magazine, as well as Bloggies for Best Writing and Best Group Weblog.

Alex’s role as a leading voice in planetary futurism has inspired over 600 stories in the media, including a CNN documentary and a New York Times Magazine profile. Alex was named to the GOOD 100. Other media include The Guardian, Time magazine, Der Spiegel, Business Week, Fortune, Wired, US News and World Report, USA Today, the L.A. Times, The Wall Street Journal, The Times, Le Monde, The Independent, The Chicago Tribune, The San Francisco Chronicle, The Seattle Times and The Seattle Post-Intelligencer, Fast Company, SEED, ID, Dwell, ReadyMade, the Associated Press, The New York Review of Books, The International Herald Tribune, The Globe and Mail, The New Statesman, The Nation, New Scientist, Sierra magazine, Outside, Audubon, and The Sun. Steffen has also appeared on the Today Show, LinkTV and several CBC television programs. Radio appearances include numerous NPR and APR programs, the CBC’s the Current, the BBC, the Australian Broadcasting Corporation.

Steffen also edited of Worldchanging’s wildly successful first book, Worldchanging: A User’s Guide for the 21st Century (Abrams, 2006), a 600-page compendium of leading solutions from around the world, with a foreword by Al Gore, an introduction by Bruce Sterling, and design by Stefan Sagmeister (winner of the 2005 Cooper-Hewitt National Design Award). Worldchanging (the book) has been an Amazon bestseller in the U.S. and Canada, won the Green Prize for sustainable literature and has gleaned wide acclaim, including being named as one of the books of the year by Business Week. The book has been translated into French, German and Korean, and other languages.

A new Worldchanging book, greatly reworked and updated, will be available in store March 2011. Along with hundreds of new and revised entries, Worldchanging 2.0 features a foreword by Van Jones and an introduction by Bill McKibben.

In addition, Alex is now at work on a third book.

Alex also loves speaking for audiences and has become well-known for his onstage presentations. He regularly speaks to influential audiences and at leading companies such as Weiden + Kennedy, Nike, Amazon, Ideo, Arup, Nau, Steelcase, Carrier, Yahoo!, the World Travel and Tourism Council and the Danish Industries Bright Green trade show during COP-15.

He has also spoken and keynoted at many of the most renowned innovation and design conferences in the world, including TED, Picnic, Pop!Tech, Design Indaba, South by Southwest Interactive and Doors of Perception, as well as at some of the world’s leading universities, including Harvard, Yale and Stanford. He has also spoken for governments ranging from the City of Copenhagen to the Government of New Zealand. His speech about carbon neutrality in Seattle in 2010 lead to that city adopting carbon-neutrality as a city-wide goal. He has also provided strategic insights to over 50 clients.