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Serious Games For iPad Put Children In The Education Driver's Seat

Children's publishing company Scholastic Media announced on Monday the release of its its very first line of interactive children’s storybooks for iPad.

Each entry in the series features a variety of interactive elements that allow children to learn word pronunciation and meanings, change narrative variables, and participate in educational mini-games in the context of each story.

The first three titles to be available as part of the "Touch & Tilt" series, I Love You Through and Through, The Magic School Bus: Oceans, and Go, Clifford, Go!, provide re-playable and fully interactive reading experiences for young children.

Leveraging on the unique technology of the iPad, these "Serious Games" allow the youngest of children to read and play independently on the iPad – seamlessly combining how they naturally want to interact with the story and characters with the capabilities of the platform to provide hours of reading and play.

Here are the press release excerpts.

Press Release Source: Scholastic Media 

The three apps, I LOVE YOU THROUGH AND THROUGH, THE MAGIC SCHOOL BUS: OCEANS and GO, CLIFFORD, GO!, introduce age appropriate, re-playable reading experiences and leverage the unique technology of the iPad to bring the books to life. These interactive storybooks allow the youngest of children to read and play independently on the iPad – seamlessly combining how they naturally want to interact with the story and characters with the unique capabilities of the platform to provide hours of reading and play. 

"Interactive media is all about kids owning the experience, and Scholastic is delighted to introduce interactive reading experiences that truly put children in the driver's seat," said Deborah Forte, President of Scholastic Media and Executive Vice President of Scholastic Inc. "With the design of engaging, humorous enhanced interactions that kids will want to do over and over again, Scholastic is confident these apps will foster a love of reading for generations to come." 

All of Scholastic Media's book apps (and all of its interactive products) are developed in-house, ensuring fidelity to the tone, look, and feel of beloved Scholastic brands while guaranteeing that parents can trust the apps to be both educational and entertaining. The company's penchant for developing quality entertainment for children and families on new platforms follows the 2009 release of six Scholastic-branded game apps for iPhone and iPod touch based on the hit children's properties Clifford The Big Red Dog®, I SPY™, The 39 Clues™, WordGirl® and Goosebumps™. I SPY™ and Clifford The Big Red Dog® apps are also available for iPad. 

About Sholastic

For 90 years, teachers and parents have recognized Scholastic as a trusted name in learning. Scholastic continues this successful history by remaining focused on encouraging children to learn to read and love to learn, helping teachers carry out their important jobs and supporting parents in their role as their child’s first teacher.

Founded in 1920 by M.R. “Robbie” Robinson, the father of the current Chairman and CEO, Richard Robinson, today, Scholastic has over $2 billion in revenues and is a global leader in children’s brands and distribution, with more than 9,500 employees worldwide. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, feature film, videos and toys. Scholastic distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, retail stores, schools, libraries and television networks; and

Scholastic has international operations in Australia, Canada, China, India, Indonesia, Ireland, Malaysia, New Zealand, The Philippines, Singapore, Taiwan, Thailand and the United Kingdom. As our world grows smaller and interconnected, Scholastic will continue to develop materials that span cultural and national boundaries and serve the needs of parents, teachers and children worldwide.