Santander launches an interactive platform for vocational discovery
Established in 2001 in Brazil to provide learning solutions for large corporations, e-Guru has been developing Educational and Recruitment Programs that make use of game-based approach and technology.
e-Guru employs "Serious Games" as a means to ensure content retention by simulating everyday work situations. The methodology developed and adopted by e-Guru can be applied to Sales Force Training, Induction Programs, Business Games, Coaching and Feedback, Company Policies, Product Presentation and even Recruitment Games and Competency Diagnosis.
e-Guru has recently developed an interactive platform for Santander Bank - Santander Paths & Choices - to support young professionals in their vocational discovery and career choice.
From the observation that the model adopted for the selection of trainees did not allow bank recruiters to know the candidates well, the platform was designed to meet specific demands and wishes of generations Y and Z.
The platform makes use of virtual workshops in which participants can simulate how to perform in the various areas of a corporate bank and respond through surveys which other market sectors they would be interested to experiment. The platform also includes career guidance games, the Career Paths, as well as bank areas virtual tours, micro blogging, forum and chat with the experts. Players may attend and suggest communities focused on the dreams and dilemmas related to career choices. Access is free.
"We have started to develop this project about a year ago, with the participation of academia, young professionals and entrepreneurs. It has been a co- creation process, in which we’ve made a point of listening to the needs, views and interests of this new generation that has many doubts about what career paths to follow", says Lilian Guimaraes, executive HR Vice President.
"Through Santander Paths & Choices Platform, we offer young people opportunities for experimentation, reflection and professional development. It is open to anyone who wants to participate as part of Santander’s value proposition to the external stakeholders at large.
With this initiative, the bank proposes a new mode of relationship with the target audience, using virtual tools and the language of these generations. Moreover, Santander Brazil has developed the expertise with their own staff - of the 50 000 employees, more than 20 000 are from Generation Y. In addition, interactive tools such as Blogs, Twitter and the internal virtual community known as Collaborative Circle are already part of the company’s daily communication.
"Santander Paths & Choices is unprecedented in the market since it considers the individual professional interests of participants, even if they do not aspire to work in the financial market. The space offers a rich content that ranges from articles to interaction with experts for career guidance that young people can enjoy regardless where they decide to work", says Paula Giannetti, coordinator of the project.
In Corporate Credit Risk - Large Corporations, for example, players can simulate planning, analysis and CRM via online experimentation. New activities will be part of the project throughout the year and players can contribute to the creation of new interactions through the polls.
Santander Group does not have access to content generated by players during simulations. The bank knows just what tools are being accessed by registered users.
About Santander Group Worldwide
With more than 150 years of operation, the Santander Group, headquartered in Madrid, Spain, is among world’s largest financial institutions. Originally founded in the province of Cantabria, Santander operates in many countries with great geographical diversification. In December 2009, it had 13,660 branches, around 170 000 employees, about 90 million customers, over 3 million shareholders, and volume of funds managed amounting to 1,794 billion dollars. In 2009, net income totaled 12.4 billion dollars.