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MASA Life Serious Games Development Framework

Via: MASA Group - Empowering Life

MASA Life is a complete solution used for the development of virtual characters enabling you to easily create compelling training and simulation experiences and enhance Serious Games with player and non-player controlled actors.

NaturalMotion, Trinigy, Mobility Art and Presagis have all partnered with MASA to provide leading game technologies and services adapted for Defense and Security under a common framework.

MASA Life is a complete "Serious Games" Development solution enabling you to easily create compelling experiences for immersive training, part task trainers, cultural training simulation, tactical training and virtual prototyping.


Krauss-Maffei Wegmann Licenses MASA Life Form for Enhanced Training Realism

NORFOLK, VIRGINIA (May 2010) — MASA Group is pleased to announce that Munich-based Krauss-Maffei Wegmann GmbH & Co. KG (KMW) has standardized on the MASA Life Form "Serious Games" development framework for immersive training.

“Krauss-Maffei Wegmann is a very demanding customer that consistently innovates and uses leading technologies and methods in a continued effort to provide the most realistic training experiences possible. We’re really fortunate to have KMW as an early adopter of our MASA Life Form product and services as they will help keep us on the cutting edge of innovation.” ~ Mark Phillips, Vice President International Business Development, MASA Group.

"Krauss-Maffei Wegmann concentrates on very high fidelity ground based simulations for vehicles and infantry. This is critical in immersive training applications for MOUT (Military Operations in Urban Terrain) which require increasingly detailed environments, character AI and realistic animation.

The closer you are to the immersive environment the larger the challenge to create a realistic training experience. We are looking forward to using MASA Group’s COTS tools for Character AI (MASA Life Brain) and Procedural Animation (MASA Life Form) so we can concentrate on producing results that exceed our customer expectations.”~Alex Baumeister, Manager Development & Technology, Training & Simulation, Krauss-Maffei Wegmann.

About MASA

MASA Group is a leading provider of advanced software solutions using Artificial Intelligence technologies for modelling and simulation. By leveraging technology and open standards, MASA software brings together exercises preparation, behaviour modelling, command staff training, crisis management simulation, after-action review, doctrine and equipment analysis in a most cost-effective way. Rapid implementation, low cost of ownership, high fidelity, reusability and ease of use are the specification of MASA COTS. The group operates out of Paris (France), Norfolk (Virginia, USA) and Singapore.

Since its inception, MASA Group's reference shareholder is Qualis SCA, an industrial equity holdings firm formed in 1993. In Fiscal Year 2008, companies within the Qualis portfolio generated revenue of €900 million and operating profit of €26 million.

MASA Group employs 60 people on three continents. For more information, please visit

About Krauss-Maffei Wegmann

Krauss-Maffei Wegmann GmbH & Co. KG with offices in Germany, Greece, the Netherlands and the USA is a worldwide leading provider of armored wheeled and tracked vehicles. KMW develops, manufactures, and sells training and technical support for combat vehicles with customers in over 30 nations worldwide. In addition to their extensive product portfolio including hardware and support services, KMW also develops extensive vehicle simulations and embedded training solutions.

For more information, please visit