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Serious Games On The Move Also @ MIT Sloan

Via: MIT Sloan's Business In Gaming - MIT Sloan’s 2nd Annual Business in Gaming Conference - Registration Open!

MIT Sloan held its inaugural Business in Gaming Conference (BIG) on May 8, 2009. Highlighting current transformations and trends in the gaming industry, the conference featured panels covering topics like Serious Games, in-game advertising, digital distribution, and massively multiplayer online (MMO) business models.

MIT Sloan School of Management's 2nd annual Business in Gaming Conference (BIG) - Registration is OPEN! 

This year’s event will be held on Fri­day, April 16th 2010 from 8am-5pm at the Microsoft New Eng­land Research and Devel­op­ment (NERD) Cen­ter in Cambridge, MA. This con­fer­ence is unique in that it focuses on the busi­ness side of the video game world. It will bring together indus­try lead­ers, game devel­op­ers, game design­ers, aca­d­e­mics, and stu­dents from lead­ing MBA schools and will facil­i­tate dis­cus­sions of the lat­est busi­ness trends and future direc­tion of the video game industry.

The BiG con­fer­ence theme “Com­pet­ing on Ana­lyt­ics,” will cover a wide scope of issues and shall give  atten­dees much to dis­cuss through­out the day­long conference.

Here is the Full Release
March 18, 2010

MIT Sloan School of Management‘s Busi­ness in Gam­ing Con­fer­ence (BiG) Regis­tra­tions is OPEN! So, tell all your friends! Reg­is­ter here: Early Bird reg­is­tra­tion runs thru Mon­day March 29th, 2010 so sign up now! Keynot­ing the 2nd annual BiG Con­fer­ence will be MMORPG (Mas­sive Mul­tiplayer Online Role Play­ing Game) pio­neer Gor­don Wal­ton. He is cur­rently VP and co-Studio Gen­eral Man­ager at BioWare — Austin work­ing on Star Wars®: The Old Republic™.

Each of this year’s con­fer­ence pan­els and sev­eral notable pan­elists have been set and include:

The Chang­ing Face of Social Games

- Pan­elist – Nabeel Hyatt, Founder and CEO of Con­duit Labs

The Next Big Thing

- Pan­elist – Andy Zaf­fron, Exec­u­tive Vice Pres­i­dent and Gen­eral Coun­sel, Sony Online Entertainment

Build­ing and Fos­ter­ing an Online Community

- Pan­elist — Tom George, Direc­tor of Online Mar­ket­ing and E-Commerce, Turbine

Hol­ly­wood: Con­verg­ing Media and Block­buster Properties

- Mod­er­a­tor – Chris Weaver, Bethesda Soft works, MIT Fac­ulty

Best Prac­tices in Mar­ket­ing for Gam­ing Companies

- Pan­elist — Leonie Man­shan­den, Mar­ket­ing Direc­tor, Irra­tional Games

How to Build and Finance a Gam­ing Startup

- Pan­elist – Pano Anthos, CEO Hang­out Industries

Gam­ing Com­pany Finan­cial Analytics

- Mod­er­a­tor – Michael Pachter, Wed­bush Morgan

Mass Effect: The State of the Gam­ing Indus­try in Massachusetts

- Mod­er­a­tor – Alex Aber, Foley Hoag

Early Bird reg­is­tra­tion runs thru Mon­day March 29th, 2010.