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EpicWin: Serious Games And Real Life Colliding In Unique Ways


My prior post Anecdotal Evidence: Serious Games As Persuasive Game-Life Integration, was built around some reflections on Jesse Schell’s Superb Presentation at DICE 2010: Design Outside The Box.

Despite the skepticism when Jesse Schell explored hypothetical scenarios such as teeth brushing earning sponsored awards from Crest, his talk did represent a “stake in the ground” for game designers getting sensitive to the rising of new core values for game creation, amongst them the value of "realness", the value of rewarding game-life achievements and the value of embedding games in our everyday lives.

Here is brand new evidence:

EpicWin Rewards Real Life Work

EpicWin is an upcoming iPhone game by Rexbox and MrFungFung, to note down all your everyday tasks, but with a role-playing spin. Rather than ticking off your chores, completing each one improves and develops your character in an ongoing quest to level-up your in-game avatar.


Described on the game's website as a "playful productivity app", EpicWin is built around the idea that gamers like to level up. By getting points for your chores it's easier to actually get things done. We all have good intentions but we need a bit of encouragement here and there. Washing your car is an epic feat of stamina so why not get stamina points for it?!


Watch as your avatars stats develop in ways to represent your own life. Will you be a Maiden of Juggled Priorities, or a King of Win? The lifestyle you lead will decide.